417 Ad Guru mascot — a friendly guru wearing a phone headset
417 AD GURU
digital marketing · Springfield, Missouri
Call / Text
417 Ad Guru · Digital Marketing

More calls. More jobs. No agency fluff.

Marketing for Springfield-area home service businesses — roofers, plumbers, HVAC, electricians, remodelers. Plain talk, real jobs booked, no agency fluff. Month to month, cancel anytime.

The 417 Ad Guru mascot — a cheerful guru with a phone headset
What we do

The full marketing menu

Pick one service or hand us the whole front door. Every service is built for one thing: more jobs on your schedule.

📣

Facebook & Instagram Ads

Your trucks already drive past these homeowners every day. Our ads put your name in front of them on their phones — targeted by ZIP code and neighborhood, tuned for calls and quote requests, not vanity likes.

🔍

Google Search & SEO

When someone types "roofer near me" at 9pm with water dripping through the ceiling, you want to be the first name they see. We tune your site, your keywords, and your reviews so Google picks you.

📱

Social Media Management

Done-for-you posts, photos, and page management that make your shop look like the obvious choice — while you're on the roof, not on your phone.

Review Engine

Finished jobs turn into five-star reviews automatically. More stars, higher rankings, more calls — the flywheel that keeps spinning while you work.

📍

Google Business Profile

Your free billboard on Google Maps. We claim it, polish it, and keep your hours, photos, and services fresh — so you show up in the map pack when it counts.

🎬

Short-Form Video

Thirty-second job-site clips for TikTok, Reels, and Shorts. Real work beats stock photos every time — we plan the shots, you just do what you do.

🌐

Websites That Ring

One-page sites built for one job: making the phone ring. Big call button, your reviews, your service area. No bloated agency site you'll never update.

💬

Repeat-Business Campaigns

Your past customers are your cheapest new jobs. Seasonal tune-up texts and emails that bring them back twice a year, every year — on autopilot.

See it in motion

Watch the work happen

Live demos, looping automatically — sample ads and a sample website, built to show you exactly what your business would look like.

📣 Facebook ads — live demosimulated
OR
Ozark Roofing Co.
Sponsored · 🌐
⛈️
Storm damage? We tarp it TODAY.
Free inspections this week across Springfield. Most claims handled in 48 hours.
👍 214 💬 31 12
📲 New quote request — Sarah M., Nixa
🌐 Website build — live demosimulated
🔒 joesplumbing417.com
📞 Call

Water heater out? Drain clogged? We answer — day or night, across the 417.

📞 Call (417) 555-0100
📞 Call

Springfield's 24/7 Plumber

🚿Water Heaters
🪠Drain Cleaning
🚨Emergency Calls
📞 Call

Springfield's 24/7 Plumber

★★★★★
Mike R. — "Fixed our burst pipe at 2am. Lifesavers."
★★★★★
Denise K. — "Fair price, showed up on time, cleaned up after."
★★★★★
Tom W. — "New water heater same day. Highly recommend."
LIVE
📞 Call

Springfield's 24/7 Plumber

Water heater out? Drain clogged? We answer — day or night.

🚿Water Heaters
🪠Drain Cleaning
🚨Emergency
★★★★★ 4.9 — 212 reviews and climbing
📞 Call (417) 555-0100
Step 1 of 5 — Laying out the page…
Packages

Simple plans, priced for a small shop

No contracts, no setup fees, cancel anytime. Your ad spend stays yours — you pay Facebook and Google directly, and we never touch it or mark it up.

Social Starter

Look like the obvious choice

$100/mo
per business · cancel anytime
  • 12 done-for-you posts per month (Facebook + Instagram)
  • Profile and cover refresh
  • Review monitoring and response
  • Monthly plain-English report
Most popular
Growth

Bring in new customers

$175/mo
per business · cancel anytime
  • Everything in Social Starter
  • Facebook & Instagram ad management
  • Google Business Profile management
  • Automatic review engine setup
  • One seasonal campaign per quarter (storm, tune-up, holiday)
Everything

The complete front door

$550/mo
per business · cancel anytime
  • Everything in Growth
  • Short-form video every month
  • Review engine on autopilot
  • Quarterly strategy call
  • We bring the calls and the proof

Ad spend is separate and always in your name — we manage it, we never pocket a cut of it.

How it works

The growth loop

Ads bring the calls. Reviews build the proof. Rankings bring more calls. Around it goes.

1
📣

We run the ads

Homeowners in the 417 see your name before they ever need you.

2
📞

They call

Your phone rings like always. Nothing about your number changes.

3
🔨

Jobs get done

Your crew does what it does best — great work, on time, every time.

4

Reviews roll in

The review engine asks every happy customer for five stars, automatically.

5
🔁

Rankings climb

More reviews, higher on Google, more calls. The wheel spins faster.

Free · No strings

The Free 417-Point Marketing Checkup

Before you spend a dime, we look under the hood of your online presence and hand you a plain-English punch list — yours to keep whether you hire us or not.

  • Your Google presence: profile, map ranking, and what "near me" searches show
  • Your reviews: how many, how recent, and what they're costing you
  • Your social pages: what customers see vs. what they should see
  • Your website: does it make the phone ring, or just sit there?
  • Your competitors: who's outranking you and exactly how

Takes about 15 minutes of your time. We'll never sell your info or spam you — that's the opposite of marketing.

How it works

Up and running inside a week

No 40-page proposals, no six-week onboarding. Here's the whole thing:

1
🔎

Free checkup

You claim the free 417-point checkup. We audit everything and show you the gaps.

2
🗺️

Game plan

One page, plain English: what we'll do, what it'll cost, what to expect. You approve it or walk away.

3
🚀

Launch

Ads live, profiles polished, review engine on — usually inside a week. About an hour of your time total.

4
📊

Monthly report

One page you'd actually read: calls, quotes, reviews, and what we did. No vanity metrics.

Questions

Straight answers

The stuff every shop owner asks before signing up.

How much ad budget do I need?
Start where you're comfortable — many shops start around $300–$500 a month, paid straight to Facebook and Google in your own accounts. We'll tell you honestly what a given budget can and can't do before you spend a dollar.
Do you lock me into a contract?
No. Everything is month to month and you can cancel anytime. If we're not earning our keep, you shouldn't pay us — that's the whole deal.
Who owns everything if I leave?
You do. Ad accounts, social pages, content, your reviews — everything is set up in your name from day one. We're not holding your business hostage; that's an agency trick we don't play.
How fast will I see results?
Honest split: ads can ring the phone in the first week. SEO, reviews, and rankings compound over two to three months. We'll tell you which lever does what so you always know where the calls are coming from.
Why not just boost posts myself?
Boosting is a slot machine — sometimes it hits, usually it eats your money. We build the machine: real targeting, creative that looks like your actual work, follow-up that brings customers back, and the missed-call catcher behind it all.